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6 Ways to Think Outside the Box When Marketing Your Small Business


Sometimes budget limits small businesses from executing their marketing ideas, but not every successful strategy requires a lot of money. Here are six outside the box ways to market your small business that are both inexpensive and effective.

Customers love the opportunity to make something their own. Studies have shown that 56 percent of consumers said receiving a personalized incentive would improve consideration of the brand. Think Personalized M&M’S and Share a Coke. If there’s a way for you to allow customer customization, give it a try and see how your audience responds. Not sure how to add a personal touch to your business? Anything that gets your customer’s name on your product works -- using frosting to write the order name on your donuts, or offering free monograming on your inventory of purses or apparel.

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How to Maximize Your Facebook Reach


By Social Media Examiner - Looking to improve your Facebook exposure?

Organic reach has become harder to achieve on Facebook and marketers are turning to creative ways to get their messages seen.

In this article, you’ll discover how to help your Facebook posts go further.

I will say, tongue-in-cheek, that “organic reach is so 2012.” It’s a fact that organic reach on Facebook is at an all-time low of 2 to 6 percent, and it continues to decline. What may surprise you is that having a large Facebook fan base doesn’t seem to be as beneficial as it once was. Large brand pages with more than 500,000 likes have the lowest organic reach ( less than 2 percent).

More than 60 million businesses have a Facebook page, yet only 4 million are active advertisers. You can imagine that Facebook would love to entice the 56 million non-advertisers to give ads a go.

Many businesses are stuck in a pre-2012 frame of mind, hoping that if they post more often, organic reach will suddenly kick back in. But that’s just not going to happen. The good news is you can significantly improve your organic reach with strategic paid efforts.

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Seven tips to boost your social ad creativity


Do you have a great looking social presence, but not as many ‘super fans’ as you’d like?

These ‘super fans’ are an elusive yet a powerful voice for your brand.  Understanding who these fans are and how to capture their attention is a bit of a challenge so here are tactics to identify and engage with them.

Study your social analytics and dive into the details of your ‘engaged fans’.  So many times people simply look at the overview of their insights and miss the deep analytics that lurk only a couple of clicks away.  For example, many people simply look at the Fans tab in Facebook Page Insights.  If you click Insights you’ll be able to contrast the difference between your regular fans and those people that are taking some action with your posts.  These ‘super fans’ are the people that can influence and inspire with their likes, comments and shares.

Dial in to the latest social advertising options.  Using Power Editor or Ads Manager in Facebook you can create a variety of types of ads.

Many travel pros ask what the value is of an Ad versus a Boost Post.  Here’s my top reason why an ad is more powerful.

  1. Ads allow you to selectively pinpoint the ad time and duration

  2. When you set up ads in Ads Manager or Power Editor they won’t appear on your timeline. This means your fans won’t be bombarded with ads all the time yet they’ll still see your regular content.

  3. Analytics are more in-depth with ads

  4. New audiences can be set up based on ad viewership

  5. You can create new Target Audience and Custom audiences within the advertising tool.

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Five steps to crafting a home page that customers love


As Valentine’s Day nears, love is in the air. Dinner reservations are in place, flower shops are making sales, and users everywhere are searching for the perfect home page to capture their hearts.

Think of your users in the same way you would your Valentine’s Day date. You want to impress them, while keeping their interest long enough that they learn more about you. You’re looking for a long-term relationship, a happy marriage and a few kids.

To catch users’ attention, step up your game.

First impressions are key, and your home page is generally the first thing people see. Your home page can propel you toward a great date or leave you alone at the bar. Follow the tips below to create a home page that will sweep visitors off their feet.

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